Front-of-House & Concierge

Front-of-house and concierge security across London and the home counties.


Smart, presentable SIA-licensed operatives for buildings where security is the first face a visitor meets.

  • SIA-licensed
  • Directly hired
  • Leadership-reviewed
  • Insured

What we cover

Baaj Security supplies SIA-licensed front-of-house and concierge security across London and the home counties — for buildings where security is the first face a visitor meets. The work is customer-facing: smart appearance, polite interaction with residents and visitors, careful management of access — and quiet authority where it's needed.

The work covers:

  • Office buildings
  • Reception desks
  • Apartment blocks
  • Hotels
  • Serviced apartments
  • Co-working spaces
  • Private clinics
  • Dental practices
  • Gyms
  • Leisure centres
  • Community centres
  • Places of worship
  • Schools and colleges
  • Universities
  • Libraries
  • Museums
  • Galleries
  • Funeral homes

Front-of-house cover typically includes:

  • Reception desk staffing during business hours.
  • Visitor sign-in, photo ID checks, and visitor badges.
  • Delivery management and parcel acceptance.
  • Resident or staff support — wayfinding, key handovers, light queries.
  • Lift, lobby, and ground-floor presence.
  • Escalation to building management for incidents.

Hotel daytime concierge

Daytime concierge cover for hotels in London and the home counties supports the reception team during peak check-in periods, manages visitor access during busy stays, watches the lobby and lift areas, and provides a calm, SIA-licensed presence at the front desk. Common shifts cover late-morning check-out periods, conference and event days, and the run-up to evening service when the hotel transitions from leisure to dining.


Why work with Baaj

  • SIA-licensed.Every front-of-house operative holds a current SIA licence.
  • Smart, presentable.Suit-and-tie or branded uniform — your choice, briefed for the building.
  • Directly hired — no subcontracting.Long contracts get the same operatives, briefed once, kept on.
  • Leadership-reviewed.Every contract is reviewed personally by the leadership team.
  • UK-registered.Baaj Security Ltd is registered in England and Wales. Companies House number 16353621.
  • Insured.Public liability and employer's liability insurance. Certificates available on request.
  • 1-2 hour response, 24/7.
  • Charity commitment.10% of every job's profit goes to a UK men's mental health charity.

What clients say

Baaj handled reception desk security at our Maidenhead office. The operative was polite, well-presented, and good with visitors, staff, and deliveries. Reliable choice for concierge or front-of-house cover.

Sophie ClarkeOffice Manager
For a corporate event in central London we needed security that matched the room — and Baaj's operative was exactly that. Smartly turned out, polite with guests, confident managing access at the door. Handled the reception area and attendee checks without anything ever feeling stiff. Will use them again for corporate or front-of-house cover.

Oliver BennettCorporate Events Manager

Where we cover

Front-of-house and concierge cover across London (Mayfair, Kensington, Chelsea, Canary Wharf, Westminster, the City) and the home counties — including Berkshire (Maidenhead, Windsor, Reading), Surrey (Guildford, Cobham, Esher), and the Heathrow corridor in Middlesex (Hounslow, Uxbridge).

Most front-of-house contracts are concentrated in central London serviced apartments, managed apartment blocks, and Heathrow-corridor hotels — where long contracts and named, recurring operatives are the norm.

Nationwide cover available for contract work.


Frequently asked

What does a concierge security service include?


A concierge security service from Baaj includes a SIA-licensed operative at the reception desk during agreed hours, visitor sign-in, photo ID checks, delivery management, lobby presence, lift and ground-floor monitoring, resident or staff support for light queries, and escalation to building management for incidents. The job is customer-facing — smart appearance, polite interaction, careful access management.

Are Baaj front-of-house operatives suit-and-tie or uniformed?


Either. Baaj front-of-house operatives can be deployed in suit-and-tie for premium serviced apartments, hotels, and clinics — or in a branded uniform supplied by the building, where the building has its own uniform standard. The choice is yours and is locked in when the contract is briefed by the leadership team.

Can you cover a serviced apartment building 24/7?


Yes. Baaj covers serviced apartment buildings on rolling 24/7 contracts across central London — with named operatives on recurring shifts, briefed personally by the leadership team. Long contracts get continuity: the same operatives, the same briefing, the same standards.

Are Baaj Security operatives SIA-licensed?


Yes. Every operative working for Baaj Security holds a current SIA licence. No exceptions. Licence checks are verified by the leadership team before any operative goes on shift, and re-verified before licence expiry.

Does Baaj subcontract its security work?


No. Every Baaj Security operative is directly hired by the company. The person at your reception desk is on Baaj's payroll, briefed by Baaj, and accountable to Baaj. No subcontracting, no agency middlemen.


Tell us about your building.

Address, hours, and what you need cover for. Response within 1-2 hours.